CORA
CORA
Background
Ask: For five weeks, my team and I were asked to create an advertising campaign for an underserved or underrepresented demographic.
Strategy: We collectively chose to make a campaign for Cora, a menstrual hygiene company. We geared our campaign toward transgender and non-binary individuals who feel dysphoric about their period.
Team:
Creative Strategy, Art Direction & Photography: Annie Neal
Media Planning: Tevon Phomphakdy & Sydney Dunne
Account Executives: Gabe Hawkins & Sam Costello
Copy: Emily Manciu
The Brief
Print Ads
Creative execution mock-ups
For all of our ad placements, we tried to meet our target audience where they were at. We toggled with the balance of increasing visibility for this group while also maintaining privacy.
Social media post
Speakeasy event
Menstrual Hygiene Dispensers
